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Social Media Sommelier
Good Taste!
With a formal qualification in Social Media Management, I bring strategy and creativity together to craft engaging, data-driven content. From thorough audits and insightful reports to eye-catching reels and posts, I tailor every piece to resonate with the target audience. My work is infused with my own styling direction, using subtle animations and visual storytelling to elevate brand presence and drive real engagement.
The Spritz Post
Your order’s ready scroll and enjoy.
Had enough surprises in 2020? - Rockgas and Contact
New Zealand Social campaign
Role: Graphic Designer
Year: 2020
Objective: Drive sign-ups for Rockgas gas through Contact Energy plans by using relatable, lighthearted content reflecting everyday “surprises” during tough times, without directly referencing COVID-19.
Process: Collaborated closely with senior designer and copywriter to develop quick, eye-catching social posts featuring common frustrations (stepping on Lego, dropped ice cream, etc.) that connected emotionally with audiences. Crafted clear, engaging designs with strong CTAs encouraging users to switch to Rockgas for a hassle-free energy solution.
Role: Stylist, Studio Coordinator and Graphic Designer
Year: 2022
Objective: Create polished, cozy, and romantic social media visuals to showcase easy-to-make meals that appeal to couples looking to impress.
Process: Worked closely with the Art Director using provided storyboards. Managed prop and food selection, purchased flowers to complement the food styling, especially the steak shot with elegant rosy hues. Coordinated with the photographer on layouts and multiple frame variations optimized for different social formats (square, story). Enhanced static images with subtle animations to add warmth and energy, emphasizing ease and romance.
Valentines Dinner Ideas
- Countdown (Woolworths)
New Zealand Social campaign
Jaguar I-PACE Carousel Mockup
- Jaguar New Zealand Social campaign
Role: Graphic Designer
Year: 2022
Objective: Promote Jaguar’s Freedom finance plan by showcasing the premium, all-electric I-PACE and encouraging potential buyers to take the next step with an engaging social carousel.
Process: Collaborated closely with the Art Director to creatively leverage the carousel format by extending the vehicle image across three slides. This approach highlighted the car’s full profile and intricate details while building anticipation with a step-by-step reveal of the finance process. The design aimed to maximize interactivity, drive curiosity, and prompt user action.
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