Good Choice!
My editorial work is rooted in peoples stories, their impact, their need to be heard. Whether through profile features, annual reports, or purpose-driven publications, I design for connection by shaping each page to honour the story it carries.
The Mojito Grid
150+ Issues Served
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Retro - New Zealand Woman's Weekly Stand-alone Magazine
Role: Graphic Designer
Year: April, 2018
Objective: Design a nostalgic standalone magazine celebrating iconic women from the 1930s to 2000s, aligned with the Woman’s Weekly brand and tailored to a senior audience.
Process: Developed custom retro-inspired design guidelines in collaboration with the Art Director. Balanced vintage aesthetics with readability and clear navigation. Selected imagery and built layouts that honoured each era while maintaining brand consistency.
retail Catalogue Designs - Repco and Napa
Role: Graphic Designer
Year: 2019 - 2021
Objective: To design engaging retail catalogues that balanced clear product information with eye-catching promotions and seasonal campaigns.
Process: Worked closely with marketing teams to source product imagery, promotional content, and competition details, then translated these into layouts that heroed key offers while still driving everyday product sales. Ensured catalogue designs were consistent with in-store POS, so customers experienced a seamless brand journey from page to store.
Annual Report 2023 - New Zealand Summerset Retirement Village
Role: Marketing Graphic Designer
Year: 2023
Objective: Transform the year’s financial results into a clear, visually engaging publication that communicated effectively with investors and a broad audience.
Process: Collaborated with the finance team, marketing team, and board members to translate complex data into an accessible format. Selected photography and designed layouts that balanced professionalism with approachability, ensuring clarity for all demographics while maintaining investor confidence.