top of page
The Sangria Identity
Savor the flavor
Great brands are like unforgettable cocktails. The perfect blend of ingredients, style, and personality. I craft visual identities that stand out, tell your unique story, and leave a lasting impression. From logos and colour palettes to full brand guidelines, I mix creativity with strategy to serve up branding that’s bold, fresh, and ready to make an impact.
Mixologist of Identities
Your order’s ready scroll and enjoy.
Wiltshire Cutlery loyalty Reward Campaign - Countdown (Woolworths) New Zealand
Role: Stylist and Studio Coordinator
Year: September, 2023
Objective: Showcase the versatility and luxury of Wiltshire cutlery as a customer loyalty reward through lifestyle photography that aligns with Woolworths’ brand guidelines.
Process: Interpreted Art Director’s concepts, researched and sourced props and food to bring the scenes to life. Collaborated with the photographer and Woolworths clients to create images highlighting the cutlery’s use from casual soups to elegant steaks. Managed studio coordination with a focus on lighting, reflections, and shine control on stainless steel against a luxurious black marble backdrop. The goal was to balance a high-end feel with accessibility, emphasizing customer loyalty rewards.
#440C6A
#DE0932
Branded Vehicle Wrap - Summerset Retirement Village New Zealand
Role: Marketing Graphic Designer
Year: July, 2024
Objective: Design a clean, on-brand car wrap for Summerset’s Mercedes-Benz SUVs that is easily recognisable and readable from a distance.
Process: Collaborated closely with the CEO and car wrap specialists to create a design that extended over the windows, allowing the artwork to breathe and avoid being confined to one area. Focused on visibility, simplicity, and seamless integration with the vehicle’s shape to maximize brand impact on the move.
Repco NZ (ASB Car Show)
Summerset Retirement village (Art in the Park)
Brands in the Wild -
Event Competition Stalls
Role: Graphic Designer
Year: 2023 - 2024
Objective: Design visually engaging stalls for large-scale events that encouraged competition entries and brand interaction.
Process:
-
Repco “Win a Mustang” Stall – Designed custom stands and poster holders, ensuring competition instructions were clear and the Mustang was positioned as a striking centrepiece to draw in crowds.
-
Summerset at Art in the Park – Created promotional competition materials and a 6m feature wall showcasing the upcoming St Johns retirement village, blending community warmth with professional branding.
-
Worked closely with marketing teams and event planners to design spaces with clear flow, easy navigation, and brand consistency.
bottom of page