Stirring Stories
The Martini Vision
Behind every high-impact campaign for a New Zealand audience, there’s a story well-told and I’m the one making it sing. I storyboard with precision, shape visuals for TV and online platforms, and lead teams to bring the vision to life. From directing shoots to fine-tuning locations, timelines, and every little detail in between, I’m not afraid to get my hands dirty to ensure the final result dazzles. Scroll down to see how I stir Kiwi creativity, shake strategy, and serve campaigns that grip viewers from first glance to last frame.
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Repco NZ TVC Storyboards
Role: Graphic Designer
Year: 2022 - 2023
Objective: Translate client goals into a clear, engaging storyboard for their next commercial ad.
Process:
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Created multiple storyboard concepts for client review.
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Developed the selected storyboard for easy translation into animation/video.
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Directed flow and movement to capture viewer attention and ensure readability.
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Collaborated with videographer to align visuals with TVC requirements.
Rockgas NZ Commercial
Role: Producer and Studio Coordinator
Year: 2023
Objective: Showcase how easy and enjoyable it is to receive a Rockgas LPG bottle, with a Kiwiana storytelling vibe.
Process: I collaborated with the Art Director to develop vision and storyboards that met the client’s goals, crafting culturally relevant, light-hearted storytelling for a nationwide audience. I scheduled and organised the set, crew, and on-location production, coordinating with the outside film crew and ensuring safety on set. My work supported the production of a polished commercial suitable for both TV and online platforms.